Kylie Jenner is stepping into her next era, and it starts with everyday clothes. KHY’s The new “Born in LA” collection marks a shift for the brand, moving into a wardrobe-first approach built on essentials that feels both easy and fashion-forward.
KHY BORN IN LA COLLECTION
Kylie Jenner herself is fronting the campaign, bringing a soft but confident energy to every look. The inspiration lies in Los Angeles style. Styles tend to be laid-back, sun-washed, and subtly cool. The collection blends masculine and feminine moods, creating pieces that go from day to night.
Standout looks include jersey layered maxi dresses, fitted tees with subtle embellishments, worn denim and cozy fleeces. Oversized hoodies styled with mini skirts feel playful yet down to earth, while classic denim has been reimagined with a sculptural, modern fit.
Prices range from $70 to $490, including sizes XXS to 4X. The campaign images look clean and stripped down. Simple lighting, natural poses and no distractions.
KHY’s “Born in LA” is the story of the everyday. The faux fur drop is where it gets fabulous.
