Adidas Originals and avvav return for spring-summer 2026 with a campaign that treats sportswear as raw material rather than as a starting point. Creative director Beate Skonre Carlson builds on the world she established in the first collaboration.
adidas Originals by Avvav Spring/Summer 2026 Campaign
It pushes the codes of activewear through confusion, proportion, and a dry sense of humor about what athletic dressing means. Distortion is the whole issue. A skintight base layer is cut to read as a track top.
A hooded mini dress and a shoulderless hoodie stretch figures into shapes that are as much a gallery as a gym. The clean studio setup, shot by Lennart Madou, features a sculptural gray track set with shiny hoops and blue balls.
The off-center creations make each look feel more like an item than an outfit. Red and Navy Zip Top, Long Stripe Adidas socksPrinted shorts, and a double-brim hat ready to wear. The sculpted leather sports bag looks purposefully large and cartoonish.
The same logic applies to footwear. The Avvav Megaride comes in raw canvas and suede, while the Modified Superstar comes in soft leather and synthetic pony-hair, two sneakers that look so much like their references to register the difference.
The superstar is having another moment this year. See Kendall Jenner fronting Adidas’ campaign for the iconic sneaker.
