I was scrolling through TikTok when I came across one of these videos on my For You page: “If you love Paloma Wool, you’ll love…” As I kept watching, I came across this permanent leaveAn emerging Australian brand from Melbourne founded by Claire Louise Smith. Since then, it has become an instant favorite for what I consider “artistic minimalism.”
With its new collection out today, I recently stopped by the showroom to preview it ahead of time. When I asked the PR team how they would describe Permanent Vacation, they said “performance-driven” and “Prada Sport”, which felt perfect. Like many people interested in fashion, I’ve spent a lot of my time searching for “Prada Sport” on reseller sites, so it’s understandable why I’m drawn to the brand.
There’s a similar aesthetic: stripped-back and understated; Signature ’90s minimalism but with a slightly edgy twist. The pieces are sleek but technical, created in a restrained color palette from materials sourced from Japan. Each item has something unique to offer, while still feeling easy and timeless to wear. For its latest capsule, Slow Dance, described as “a series of garments built around tension and release,” the label continues its grounded, focused approach to design.
My favorites include the matching recycled nylon Refract singlet and Refract skirt set, which come in slate, tangerine, and lilac, as well as the Orbit dress and Debut skirt. Another thing worth noting: The line works on a project-based model rather than a traditional seasonal calendar. Instead, it releases curated edits in a limited run, produced only to meet demand, so each project remains available until it is finished.
Below, shop the new releases before they sell out.
