Tomato red is poised to become spring’s favorite shade

I keep an eye on living trends, and I can say with confidence that this spring’s color story is becoming especially fascinating. While butter yellow and baby blue are still firmly in the mix, a fresh, pop of color is on the rise this spring. Continuing the red trend that has been growing rapidly over the past few years, this season introduces a sunnier, more spirited hue—a vibrant, slightly orange-leaning tomato red.

I saw the shade in action this week on Alexa Chung, who styled a single-breasted, knee-skimming jacket with a sleek, figure-skimming cut. In combination with jeans and ballet flats, the look feels polished and effortless, without being boring.

Already making its way into some of the best spring ensembles, this eye-catching pop of color is fast becoming a favorite of the fashion set for outfit impact. It’s definitely bold, but not unfamiliar, which makes it surprisingly easy to wear. While it looks stunning with black and white, it really comes into its own when paired with more unexpected tones – think dark grey, light blue or even buttery yellow.

Contrasting deep reds with cool, blue hues, this iteration becomes warm and bright, bringing a lightness and vitality that feels perfectly suited for the coming season.

Personally, I’d take a cue from Alexa Chung and present it as a statement accent. That said, I’ve also seen several beautifully cut tomato-red dresses that prove this color is gorgeous to wear from head to toe.