{"id":12035,"date":"2026-03-20T13:57:12","date_gmt":"2026-03-20T13:57:12","guid":{"rendered":"https:\/\/christiancorner.us\/index.php\/2026\/03\/20\/how-dwayne-johnson-created-a-skincare-brand-people-actually-buy\/"},"modified":"2026-03-20T13:57:14","modified_gmt":"2026-03-20T13:57:14","slug":"how-dwayne-johnson-created-a-skincare-brand-people-actually-buy","status":"publish","type":"post","link":"https:\/\/christiancorner.us\/index.php\/2026\/03\/20\/how-dwayne-johnson-created-a-skincare-brand-people-actually-buy\/","title":{"rendered":"How Dwayne Johnson Created a Skincare Brand People Actually Buy"},"content":{"rendered":"\n<p>The &#8216;everyman&#8217; skincare market is moving towards premiumisation, as brands like Johnson&#8217;s Papatui are abandoning traditional one-note marketing for a more considered approach.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The &#8216;everyman&#8217; skincare market is moving towards premiumisation, as brands like Johnson&#8217;s Papatui are abandoning traditional one-note marketing for a more considered approach.<\/p>\n","protected":false},"author":1,"featured_media":12036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[2439,1224,3824,5803,5023,515,1645],"class_list":["post-12035","post","type-post","status-publish","format-standard","has-post-thumbnail","category-prayers","tag-brand","tag-buy","tag-created","tag-dwayne","tag-johnson","tag-people","tag-skincare"],"_links":{"self":[{"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/posts\/12035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/comments?post=12035"}],"version-history":[{"count":1,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/posts\/12035\/revisions"}],"predecessor-version":[{"id":12037,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/posts\/12035\/revisions\/12037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/media\/12036"}],"wp:attachment":[{"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/media?parent=12035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/categories?post=12035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/tags?post=12035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}