{"id":122196,"date":"2026-05-06T11:22:04","date_gmt":"2026-05-06T11:22:04","guid":{"rendered":"https:\/\/christiancorner.us\/index.php\/2026\/05\/06\/hm-celebrates-the-fashion-spirit-of-rio-fashion-gone-rogue\/"},"modified":"2026-05-06T11:23:08","modified_gmt":"2026-05-06T11:23:08","slug":"hm-celebrates-the-fashion-spirit-of-rio-fashion-gone-rogue","status":"publish","type":"post","link":"https:\/\/christiancorner.us\/index.php\/2026\/05\/06\/hm-celebrates-the-fashion-spirit-of-rio-fashion-gone-rogue\/","title":{"rendered":"H&M celebrates the fashion spirit of Rio – fashion gone rogue"},"content":{"rendered":"

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H&M&RIO 2026 campaign unveiled. Photo: Rafael Pavarotti \/ H&M<\/figcaption><\/figure>\n

To mark its continuation of exploration of global cities, H&M has launched H&M&RIO, a celebration of the city shot entirely by acclaimed Brazilian photographer Rafael Pavarotti. The result is delightful and completely lifelike.<\/p>\n

H&M and Rio 2026 campaign<\/h2>\n
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Pavarotti took inspiration from Rio itself: a place where dressing is personal, cultural and never casual. The look reflects that energy at every turn. A huge orange mini dress with hanging straps catches in the air like it’s in the middle of a dance. <\/p>\n

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A ribbed white midi with fringe hem and sculptural beaded mules brings cool-girl elegance to summer. Wide-leg denim, a white tank and a printed bandana tied at the hip keep things grounded. Then the red carnival bodysuit with feathery wings spread out and red heels locked in place.<\/p>\n

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Elsewhere, a rust-tone cape and wide-leg set drip with golden jewels. A black asymmetric top meets a sweeping maxi skirt, softened by a palm frond. The campaign blends personal pieces, vintage finds and the present h&m collection<\/a>. This is proof that the brand sees fashion as a diverse expression and not a single look.<\/p>\n

H&M&RIO continues to celebrate global fashion. Ice Spice stepped up their New York chapter, and you need to see it.<\/em><\/p>\n

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H&M&RIO 2026 campaign unveiled. Photo: Rafael Pavarotti \/ H&M To mark its continuation of exploration of global cities, H&M has launched H&M&RIO, a celebration of the city shot entirely by acclaimed Brazilian photographer Rafael Pavarotti. The result is delightful and completely lifelike. H&M and Rio 2026 campaign Pavarotti took inspiration from Rio itself: a place<\/p>\n","protected":false},"author":1,"featured_media":122197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[2857,1291,5937,4228,396],"class_list":{"0":"post-122196","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-prayers","8":"tag-celebrates","9":"tag-fashion","10":"tag-rio","11":"tag-rogue","12":"tag-spirit"},"_links":{"self":[{"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/posts\/122196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/comments?post=122196"}],"version-history":[{"count":1,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/posts\/122196\/revisions"}],"predecessor-version":[{"id":122198,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/posts\/122196\/revisions\/122198"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/media\/122197"}],"wp:attachment":[{"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/media?parent=122196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/categories?post=122196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/tags?post=122196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}