Instagram and TikTok trends come and go, but only a few are strong enough to stick. “Australian Girl Glam” is one of them. The low-lift, high-impact aesthetic mimics summer’s natural, sun-kissed effect in a sophisticated, elevated way. It has all the hallmarks of internet virality: 1) a catchy name, 2) makeup artist approval, and 3) exceptional wearability. Then, there is cultural authenticity. \u201cAussie girl glam\u201d is not an old internet-created trend; It is popular in its specified geography.<\/p>\n
Take it from an Australian-born, NYC-based makeup artist bronte scullion<\/a>Jo says this is one of the most common makeup styles seen in the Australian beauty industry. “This is deeply influenced by the sun and heat that surrounds us in Australia, which naturally translates into the way we do makeup, which favors glowing, bronzed and buttery-looking skin.” In fact, she says it’s an often-requested aesthetic for editorial campaigns. \u201cThe brief of many photo shoots in Australia leans towards warm, bright colours,\u201d she says.<\/p>\n