{"id":135922,"date":"2026-05-13T17:05:02","date_gmt":"2026-05-13T17:05:02","guid":{"rendered":"https:\/\/christiancorner.us\/index.php\/2026\/05\/13\/brief-description-why-are-so-many-brands-doing-fake-scams\/"},"modified":"2026-05-13T17:06:23","modified_gmt":"2026-05-13T17:06:23","slug":"brief-description-why-are-so-many-brands-doing-fake-scams","status":"publish","type":"post","link":"https:\/\/christiancorner.us\/index.php\/2026\/05\/13\/brief-description-why-are-so-many-brands-doing-fake-scams\/","title":{"rendered":"Brief description Why are so many brands doing fake scams?"},"content":{"rendered":"\n<div id=\"\">\n<p>The beauty industry is struggling with marketing saturation, compounded by an overcrowded content ecosystem in which traditional metrics like follower count and comments are often distorted by bots. To combat this, brands are turning to \u201canger bait\u201d \u2013 content designed to trigger shock, anger or confusion and encourage shares and saves, which are now seen as more authentic indicators of engagement. From Lanc\u00f4me&#8217;s &#8220;misdirected&#8221; PR mailers to ColourPop&#8217;s fake apology sections, the strategy bets that a negative or confused reaction is more valuable than no reaction at all in a world where attention is the ultimate currency.<\/p>\n<p>Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or if you experience any difficulties, please contact support@businessoffashion.com.\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The beauty industry is struggling with marketing saturation, compounded by an overcrowded content ecosystem in which traditional metrics like follower count and comments are often distorted by bots. To combat this, brands are turning to \u201canger bait\u201d \u2013 content designed to trigger shock, anger or confusion and encourage shares and saves, which are now seen<\/p>\n","protected":false},"author":1,"featured_media":135923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[4064,24446,3228,11475],"class_list":{"0":"post-135922","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-prayers","8":"tag-brands","9":"tag-description","10":"tag-fake","11":"tag-scams"},"_links":{"self":[{"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/posts\/135922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/comments?post=135922"}],"version-history":[{"count":1,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/posts\/135922\/revisions"}],"predecessor-version":[{"id":135924,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/posts\/135922\/revisions\/135924"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/media\/135923"}],"wp:attachment":[{"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/media?parent=135922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/categories?post=135922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/tags?post=135922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}