{"id":136471,"date":"2026-05-13T23:31:45","date_gmt":"2026-05-13T23:31:45","guid":{"rendered":"https:\/\/christiancorner.us\/index.php\/2026\/05\/13\/amazon-executive-interview-casts-doubt-on-new-fire-phone-rumors\/"},"modified":"2026-05-13T23:33:08","modified_gmt":"2026-05-13T23:33:08","slug":"amazon-executive-interview-casts-doubt-on-new-fire-phone-rumors","status":"publish","type":"post","link":"https:\/\/christiancorner.us\/index.php\/2026\/05\/13\/amazon-executive-interview-casts-doubt-on-new-fire-phone-rumors\/","title":{"rendered":"Amazon executive interview casts doubt on new Fire Phone rumors"},"content":{"rendered":"<p>\n<\/p>\n<div data-content-wrapper=\"true\">\n<div class=\"e_f\">\n<div class=\"e_3t\" style=\"max-width:1200px\"><picture class=\"e_Lg\" style=\"padding-top:56.25%;aspect-ratio:1200 \/ 675\"><source sizes=\"(min-width: 64rem) 51.25rem, 80vw\" srcset=\"https:\/\/www.androidauthority.com\/wp-content\/uploads\/2022\/05\/Amazon-logo-on-phone-next-to-boxes-stock-photo-16.jpg.webp 1200w, https:\/\/www.androidauthority.com\/wp-content\/uploads\/2022\/05\/Amazon-logo-on-phone-next-to-boxes-stock-photo-16-675w-380h.jpg.webp 675w, https:\/\/www.androidauthority.com\/wp-content\/uploads\/2022\/05\/Amazon-logo-on-phone-next-to-boxes-stock-photo-16-64w-36h.jpg.webp 64w, https:\/\/www.androidauthority.com\/wp-content\/uploads\/2022\/05\/Amazon-logo-on-phone-next-to-boxes-stock-photo-16-1000w-563h.jpg.webp 1000w, https:\/\/www.androidauthority.com\/wp-content\/uploads\/2022\/05\/Amazon-logo-on-phone-next-to-boxes-stock-photo-16-300w-170h.jpg.webp 300w, https:\/\/www.androidauthority.com\/wp-content\/uploads\/2022\/05\/Amazon-logo-on-phone-next-to-boxes-stock-photo-16-840w-472h.jpg.webp 840w\" type=\"image\/webp\"\/><\/picture>\n<div class=\"e_jw e_4t\">\n<p>Edgar Cervantes\/Android Authority<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div data-container-type=\"content\" class=\"e_Ej e_e e_Q\">\n<p>TL;DR<\/p>\n<ul>\n<li>Amazon launched its Fire Phone in 2014, which received a disappointing response.<\/li>\n<li>Earlier this year, rumors revealed that the company was considering a second phase of manufacturing its own phones.<\/li>\n<li>In a new interview, executive Panos Panay hasn&#8217;t outright dismissed the idea of \u200b\u200ba new Amazon phone, but it&#8217;s clear it&#8217;s not an immediate priority.<\/li>\n<\/ul>\n<\/div>\n<div class=\"e_e e_Q\">\n<p>In the early 2010s, the smartphone industry was positively exploding, and brands everywhere were looking to get in on the action for themselves. HTC was building a &#8220;Facebook Phone&#8221; with dedicated buttons for the social media giant, and even Amazon attempted a Fire Phone of its own. Although this soon proved to be a high-profile disaster, earlier this year we started hearing rumors that Amazon was thinking about doing something else, and was working on a new smartphone project. But now, in a new interview, Amazon&#8217;s head of devices and services poured some cold water on those rumors.<\/p>\n<\/div>\n<div class=\"e_e e_Ok e_Nk\" data-container-type=\"content\">\n<div class=\"e_e e_Q\">\n<p><strong>Don&#8217;t want to miss the best of <em>Android Authority<\/em>?<\/strong><\/p>\n<\/div>\n<div class=\"e_e e_0m\"><picture class=\"e_4m e_5m e_Lg\" style=\"padding-top:31.51%;aspect-ratio:676 \/ 213\"><source sizes=\"9.375rem\" srcset=\"https:\/\/www.androidauthority.com\/wp-content\/uploads\/2025\/09\/google_preferred_source_badge_light@2x.png.webp 676w, https:\/\/www.androidauthority.com\/wp-content\/uploads\/2025\/09\/google_preferred_source_badge_light@2x-64w-20h.png.webp 64w\" type=\"image\/webp\"\/><img class=\"e_Mg\" decoding=\"async\" loading=\"lazy\" sizes=\"9.375rem\" title=\"Google Preferred Source Badge Lite@2x\" srcset=\"https:\/\/www.androidauthority.com\/wp-content\/uploads\/2025\/09\/google_preferred_source_badge_light@2x.png 676w, https:\/\/www.androidauthority.com\/wp-content\/uploads\/2025\/09\/google_preferred_source_badge_light@2x-64w-20h.png 64w\" alt=\"Google Preferred Source Badge Lite@2x\" src=\"https:\/\/www.androidauthority.com\/wp-content\/uploads\/2025\/09\/google_preferred_source_badge_light@2x.png\"\/><\/picture><picture class=\"e_4m e_Lg\" style=\"padding-top:31.51%;aspect-ratio:676 \/ 213\"><source sizes=\"9.375rem\" srcset=\"https:\/\/www.androidauthority.com\/wp-content\/uploads\/2025\/09\/google_preferred_source_badge_dark@2x.png.webp 676w, https:\/\/www.androidauthority.com\/wp-content\/uploads\/2025\/09\/google_preferred_source_badge_dark@2x-64w-20h.png.webp 64w\" type=\"image\/webp\"\/><img class=\"e_Mg\" decoding=\"async\" loading=\"lazy\" sizes=\"9.375rem\" title=\"Google Preferred Source Badge Dark@2x\" srcset=\"https:\/\/www.androidauthority.com\/wp-content\/uploads\/2025\/09\/google_preferred_source_badge_dark@2x.png 676w, https:\/\/www.androidauthority.com\/wp-content\/uploads\/2025\/09\/google_preferred_source_badge_dark@2x-64w-20h.png 64w\" alt=\"Google Preferred Source Badge Dark@2x\" src=\"https:\/\/www.androidauthority.com\/wp-content\/uploads\/2025\/09\/google_preferred_source_badge_dark@2x.png\"\/><\/picture><\/div>\n<\/div>\n<div class=\"e_e e_Q\">\n<p>At least, the interview with Panos Panay <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/99ab7093-d680-40ad-baa7-1c32302bb363\"><em>The Financial Times<\/em><\/a>    Makes that story quite complicated. In conversation with the outlet&#8217;s Rafe Rosner-Uddin, Panay discussed everything from Amazon&#8217;s satellite ambitions to self-driving robotaxis. At one point, this turns into Amazon&#8217;s ability to control what hardware users can access to its connected ecosystem, and while the company has things like Echo devices included in the home, phones still represent a clear differentiator.<\/p>\n<\/div>\n<div class=\"e_e e_fl\">\n<div class=\"e_il e_fu\">\n<h3 class=\"e_iu\">Will you give Amazon another chance on the Fire Phone?<\/h3>\n<p>17 votes<\/p>\n<div class=\"e_ku e_ql\"><button type=\"button\" class=\"e_lu\"><\/p>\n<p>Sure! I&#8217;m sure a lot has been learned from this.<\/p>\n<p>24<!-- -->%<\/p>\n<p><\/button><button type=\"button\" class=\"e_lu\"><\/p>\n<p>No thanks. Stay connected to Kindles.<\/p>\n<p>76<!-- -->%<\/p>\n<p><\/button><\/div>\n<\/div>\n<\/div>\n<div class=\"e_e e_Q\">\n<p>Panay points out that even without direct ownership of this hardware, Amazon has still been very successful in getting hundreds of millions of users running its apps on their iPhones and Android handsets. But when pressed on the possibility of Amazon returning to the smartphone game, Panay deflected:<\/p>\n<blockquote>\n<p>I guess your black and white question is, are you going after the phone? A lot of people want me to say no, but a lot of people want me to say yes, I get it. Here&#8217;s my opinion: It&#8217;s not necessary that we&#8217;re going after a phone, no.<\/p>\n<\/blockquote>\n<p>This is a little less than satisfactory, but also a response that makes a lot of sense in light of the broader context. Panay has clearly stated that Amazon making a new phone is not a goal in itself. If Amazon Phone will clearly help the company achieve its larger goals in terms of the connected home and the company&#8217;s retail efforts, then it seems like it&#8217;s a direction that could be considered \u2014 but not one that should be adopted as an end goal.<\/p>\n<\/div>\n<div class=\"e_e e_Q\">\n<p>Panay also points to the changing size of devices, and how phones as we know them today could look quite different in 10 years \u2013 if they&#8217;re even our primary devices anymore.<\/p>\n<blockquote>\n<p>There is no clear path that makes any sense. You just said, there are a lot of new form factors that are important that need to be focused on. This is a tricky question. If I didn&#8217;t say black and white, I would say it was accurate. But I also think it&#8217;s misleading.<\/p>\n<\/blockquote>\n<p>Does this mean the next Amazon &#8220;phone&#8221; could be something like smart glasses? More than anything, it seems like Amazon wants to keep its options open, and is in no rush to repeat past mistakes of giving buyers a mobile device they never really asked for:<\/p>\n<blockquote>\n<p>I will never do that again (go to the customer and say) it&#8217;s another phone. What do you think? there&#8217;s no point.<\/p>\n<\/blockquote>\n<p>Would you like to give Amazon another chance to make phones? Or should the company stop thinking about mobile hardware and focus on smart home? Let us know in the comments below.<\/p>\n<\/div>\n<div data-container-type=\"content\">\n<div class=\"e_Dd e_Q\">\n<p>Thank you for being a part of our community. Please read our comment policy before posting.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Edgar Cervantes\/Android Authority TL;DR Amazon launched its Fire Phone in 2014, which received a disappointing response. Earlier this year, rumors revealed that the company was considering a second phase of manufacturing its own phones. In a new interview, executive Panos Panay hasn&#8217;t outright dismissed the idea of \u200b\u200ba new Amazon phone, but it&#8217;s clear it&#8217;s<\/p>\n","protected":false},"author":1,"featured_media":136472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[1094,11834,7481,857,231,859,1602,3276],"class_list":{"0":"post-136471","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-devotionals","8":"tag-amazon","9":"tag-casts","10":"tag-doubt","11":"tag-executive","12":"tag-fire","13":"tag-interview","14":"tag-phone","15":"tag-rumors"},"_links":{"self":[{"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/posts\/136471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/comments?post=136471"}],"version-history":[{"count":1,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/posts\/136471\/revisions"}],"predecessor-version":[{"id":136473,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/posts\/136471\/revisions\/136473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/media\/136472"}],"wp:attachment":[{"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/media?parent=136471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/categories?post=136471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/tags?post=136471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}