ICYMI, Maude Apatow is the May cover star of Who What Wear, and I’m going to take a glam look at the hair and makeup details behind each of her gorgeous looks. According to makeup artist alexandra french<\/a>The aesthetic was meant to be “ethereal, intelligent and quietly sensual”. Soft skin and hair, subtle structure, and enough definition to hold up against the styling and photography (without overpowering Maude), that was the goal. Below, French and Apatow’s hair stylists rena calhoun<\/a> Tell me about their process, essential products, and favorite moments from the day of the shoot. Keep scrolling!<\/p>\n \n<\/div>\n<\/div>\n<\/figure>\n According to Calhoun, the inspiration for Apatow’s various hair looks was a true product of the team’s collaboration. \u201cWith each look, we took a moment to connect with what felt right in that specific context, allowing things to naturally unfold,\u201d she shares. \u201cIt was about moving forward together in a shared spirit of creativity.\u201d<\/p>\n \u201cCollaborating on set is always one of my favorite parts of the process,\u201d French agrees. “With a shoot like this, everything has to feel cohesive, so, from the beginning, there was a constant dialogue between hair, styling, nails and makeup \u2013 the goal is to work together to create the same emotional tone and visual language, rather than isolated standout moments that feel isolated.”<\/p>\n