Some might say that Charli XCX is advocating a rebrand. Star recently released “Rock Music” as the lead single from her upcoming eighth album (followed by “SS26,” released May 21), a noticeable pivot away from the grungier sound dance-pop beats. brat<\/em>Which became the official soundtrack of summer 2024. Her beauty has also experienced a subtle change: while she brat <\/em>While the beauty era was defined by smudged eyeliner and a lived-in “party-girl” aesthetic, her current image features a softer, smoky look \u2014 sometimes without eye makeup, as depicted in “Rock Music” Music Video<\/a>. As if to cement this new glamor moment, Charlie has become the latest US ambassador for YSL Beauty. Indeed, an improvement plan is clearly on the cards.<\/p>\n What would Charlie herself say about this development? “It’s all still internally Me<\/em>,” she shares about the aesthetic direction of the campaign, her voice soft, with the intentionally distorted tones I’m accustomed to hearing through my speakers. “But I think there are some looks that I worked on Sam Visser<\/a>Who did all the makeup for the campaign, she’s definitely a little more maximalist.” Think light-reflected lips, sculpted eyelids and extra glowy skin with “adrenaline flush” cheeks \u2014 a surprising choice for the star, who has typically opted for a pale-toned complexion.<\/p>\n (Image credit: Courtesy YSL Beauty)<\/p>\n<\/figure>\n “We were playing with blush in a way that I don’t often do, where it’s really too much and gets in the eyes,” she says. “In the past, I’ve done a lot of winged eyes, whereas this[look]was a little more smoky, which is definitely what I’m feeling right now.” She sees these updates not as closing a chapter but as turning a new page. She adds, “It’s about taking the essence of the things I’ve always done with beauty, but twisting them a little bit.” The “kid” isn’t gone – she’s graduated.<\/p>\n![](\"https:\/\/cdn.mos.cms.futurecdn.net\/flexiimages\/p5lektiuwq1683127037.svg\")
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