On Wednesday, COS continued its series of impressive runway shows, unveiling the Spring\/Summer 2026 collection in a bathhouse in Seoul, South Korea, with the stars of the Spring 2026 campaign, Alexander Skarsg\u00e5rd and Park Gyuyoung, sitting front row alongside Emma Roberts, Thai singer Mile Phakpham Romsathong and Korean singer Sohyun Kim, all of whom commanded a crowd of dedicated fans located on the outer edge of the venue. Attracted. City.<\/p>\n
According to Karin Gustafsson, design director of the London-based brand, the film American gigolo<\/em> (1980), starring Richard Gere and Lauren Hutton, was revisited during the design process for the spring collection. “I love effortless dressing that’s also elegant,” she told Who What Wear after the show, referring to the film’s acclaimed wardrobe. “So, (Spring 2026) was rooted in the classics, but it had that volume that made it simple in a way.” The collection’s name, “Cinematic Beauty”, was a direct result of the influence of film on its creation. \u201cWe really wanted to create this strong sense of a character.<\/p>\n (Image credit: Courtesy of COS)<\/p>\n<\/figure>\n To compensate for the ’80s trends in the film and its costumes, Gustafsson also looked to the ’90s, particularly the lean toward minimalism that the era is known for. Think clean lines and neutral colors, as well as silhouettes that are signature of the time, like pencil skirts and slinky knits. During the creation of the collection, Gustafson remembers listening to American music of the time, particularly the Pixies. \u201cI love 90s music, so I always listen to it,\u201d she says.<\/p>\n