{"id":37466,"date":"2026-04-03T04:36:14","date_gmt":"2026-04-03T04:36:14","guid":{"rendered":"https:\/\/christiancorner.us\/index.php\/2026\/04\/03\/exclusive-can-skims-marketing-expertise-make-columbia-sportswear-great\/"},"modified":"2026-04-03T04:36:30","modified_gmt":"2026-04-03T04:36:30","slug":"exclusive-can-skims-marketing-expertise-make-columbia-sportswear-great","status":"publish","type":"post","link":"https:\/\/christiancorner.us\/index.php\/2026\/04\/03\/exclusive-can-skims-marketing-expertise-make-columbia-sportswear-great\/","title":{"rendered":"Exclusive: Can Skims&#8217; Marketing Expertise Make Columbia Sportswear Great?"},"content":{"rendered":"\n<p>Scott Lloyd previously led development at celebrity disruptor brands like Skims and Savage x Fenty. Now he has been tasked with bringing the same magic to the 88-year-old outdoor label.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scott Lloyd previously led development at celebrity disruptor brands like Skims and Savage x Fenty. Now he has been tasked with bringing the same magic to the 88-year-old outdoor label.<\/p>\n","protected":false},"author":1,"featured_media":37467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[15048,2948,11915,246,1463,4808,13559],"class_list":["post-37466","post","type-post","status-publish","format-standard","has-post-thumbnail","category-prayers","tag-columbia","tag-exclusive","tag-expertise","tag-great","tag-marketing","tag-skims","tag-sportswear"],"_links":{"self":[{"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/posts\/37466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/comments?post=37466"}],"version-history":[{"count":1,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/posts\/37466\/revisions"}],"predecessor-version":[{"id":37468,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/posts\/37466\/revisions\/37468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/media\/37467"}],"wp:attachment":[{"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/media?parent=37466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/categories?post=37466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/tags?post=37466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}