Millennials and Gen Zers grew up in the YouTube convention era, when events like Comic-Con, BravoCon, and BeautyCon were created so fans could turn online communities into real-life connections. There are plenty of fan groups out there in the ether (does anyone remember Vine’s MagCon?), but the aesthetic may be too broad to be encapsulated in a single convention center. To deal with this, sephoria<\/u> Born in 2018\u2014Dedicated Sephora<\/u> Shoppers were in the same room with their favorite beauty founders, influencers, and brands, and I had the chance to get a first-hand look at what this beauty utopia had to offer.<\/p>\n
between Master classes with celebrity makeup artists<\/u> and hair stylists like mario dedivanovic<\/u> (makeup by Mario) and chris appleton<\/u>Like meet and greet moments with founders\/internet celebrities claudia sulewski<\/u> (producer cyclar<\/u>), and attendees got plenty of product to take home with their tickets, there was no shortage of aesthetic delights at the Downtown Los Angeles Convention Center. When I analyzed my surprise bag of best-selling perfumes, travel-sized gifts, hot skincare launches, and more, I knew I had to share the wealth to test them all.<\/p>\n WWW associate beauty editor Alyssa Brascia with her take-home bag from Sephoria<\/p>\n<\/div>\n<\/figcaption><\/figure>\n Lucky for me, my parents and some of their close friends were in NYC shortly after my return from LA, which meant I had some extra helpers when it came to testing my running. After a few weeks of experimenting with over 120 Sephora products, my (very picky) mom and I got together to discuss which products we would actually buy again. Below, check out our winners from Jo Malone, Makeup By Mario, and more.<\/p>\n Article continues below