{"id":78214,"date":"2026-04-19T10:15:08","date_gmt":"2026-04-19T10:15:08","guid":{"rendered":"https:\/\/christiancorner.us\/index.php\/2026\/04\/19\/indian-heritage-spirits-mahua-and-goa-feni-debut-in-uk-market-world-news-2\/"},"modified":"2026-04-19T10:16:53","modified_gmt":"2026-04-19T10:16:53","slug":"indian-heritage-spirits-mahua-and-goa-feni-debut-in-uk-market-world-news-2","status":"publish","type":"post","link":"https:\/\/christiancorner.us\/index.php\/2026\/04\/19\/indian-heritage-spirits-mahua-and-goa-feni-debut-in-uk-market-world-news-2\/","title":{"rendered":"Indian heritage spirits Mahua and Goa Feni debut in UK market. world News"},"content":{"rendered":"<p>\n<\/p>\n<div>\n<div class=\"e9jwa\">\n<div class=\"vdo_embedd\">\n<div class=\"GfdvZ\">\n<section class=\"_bIDB  clearfix id-r-component leadmedia undefined undefined  E9tg9 \" style=\"top:0px\">\n<div class=\"_bIDB\" data-ua-type=\"1\" onclick=\"stpPgtnAndPrvntDefault(event)\">\n<div class=\"ypVvZ\">\n<div class=\"WGttI\"><\/div>\n<\/div>\n<\/div>\n<div class=\"Ta7d_ img_cptn\"><span title=\" Goan Feni\/Image: TOI file\">    Goa Feni\/Image: TOI File<\/span><\/div>\n<\/section>\n<\/div><\/div>\n<\/div>\n<p>Traditional Indian spirits Mahua and Goan Feni have entered the UK market this week, as demand for heritage and craft beverages grows.<span class=\"id-r-component br\" data-pos=\"1\"\/>The launch is led by UK-based retailer Maharaja Drinks, which has introduced a new range featuring three feni variants and one Mahua spirit.<span class=\"id-r-component br\" data-pos=\"4\"\/>Feni, a Goan spirit made from cashew apple or coconut palm juice, is represented through the offerings of Goenchi Feni and Goa Heritage Distillery, which also includes a spicy version, Oro de Goa. Products are made using small-batch distillation methods and natural ingredients.<span class=\"id-r-component br\" data-pos=\"6\"\/>Mahua, a flower-based spirit traditionally associated with tribal communities in central India, is being introduced in Andhra Pradesh through a version produced by Desmondji.<span class=\"id-r-component br\" data-pos=\"10\"\/>&#8220;India is home to spirits with extraordinary heritage, each rooted in centuries of craftsmanship and storytelling,&#8221; Maharaja Drinks CEO Annabel Jamieson was quoted as saying by news agency PTI. He said there is a growing interest in authentic country flavors among UK consumers.<span class=\"id-r-component br\" data-pos=\"12\"\/>The producers said the move was aimed at attracting Indian expatriates to the UK as well as bringing the sentiment of Indian heritage to a wider audience. Yash Savardekar, co-founder of Goenchi Feni, said the expansion will help establish Feni as a globally recognized spirit.<span class=\"id-r-component br\" data-pos=\"16\"\/>Desmond Nazareth, founder of Desmondji Mahua, described the drink as a long-overlooked product with deep cultural roots. \u201cMahua is a national treasure of India which has clearly been hidden,\u201d he said as quoted by PTI.<span class=\"id-r-component br\" data-pos=\"18\"\/>Maharaja Drinks said the launch coincides with the expansion of its wider portfolio in the UK, which includes Indian vermouth and liquors made from botanicals, spices and fruits.<span class=\"id-r-component br\" data-pos=\"21\"\/>The company, founded by Ipay and Adam Jacob, has been focusing on curated Indian wines, beers and spirits in the UK for the past two years.<span class=\"id-r-component br\" data-pos=\"23\"\/>The move reflects a broader trend of increasing global interest in traditional and craft spirits.<span class=\"id-r-component br\" data-pos=\"25\"\/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Goa Feni\/Image: TOI File Traditional Indian spirits Mahua and Goan Feni have entered the UK market this week, as demand for heritage and craft beverages grows.The launch is led by UK-based retailer Maharaja Drinks, which has introduced a new range featuring three feni variants and one Mahua spirit.Feni, a Goan spirit made from cashew apple<\/p>\n","protected":false},"author":1,"featured_media":78223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[7197,23228,23227,4988,3460,23226,1357,615,23225,166],"class_list":{"0":"post-78214","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bible-news","8":"tag-debut","9":"tag-feni","10":"tag-goa","11":"tag-heritage","12":"tag-indian","13":"tag-mahua","14":"tag-market","15":"tag-news","16":"tag-spirits","17":"tag-world"},"_links":{"self":[{"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/posts\/78214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/comments?post=78214"}],"version-history":[{"count":1,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/posts\/78214\/revisions"}],"predecessor-version":[{"id":78224,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/posts\/78214\/revisions\/78224"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/media\/78223"}],"wp:attachment":[{"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/media?parent=78214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/categories?post=78214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/christiancorner.us\/index.php\/wp-json\/wp\/v2\/tags?post=78214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}