Joe Maring\/Android Authority<\/p>\n<\/div>\n<\/div>\n<\/div>\n
YouTube Premium is one of those subscriptions that many people reluctantly pay for because, once you get used to it, it’s hard to think of going back. No ads, background playback, downloads, YouTube music \u2013 it’s easy to see why users find this essential, even if you’re annoyed by the monthly deduction on your bank statement. That’s probably why Google thought it was able to implement the latest YouTube Premium price increase in the US without losing too many subscribers, but we wonder what the reaction will be. We thought it would be fair to ask readers if this was the point where they finally had enough.<\/p>\n<\/div>\n
Don’t want to miss the best of Android Authority<\/em>?<\/strong><\/p>\n<\/div>\n We did this through a referendum. This first appeared in our report on the price increase, which increased the individual plan from $13.99 to $15.99 and the family tier from $22.99 to $26.99. The last US increase was in July 2023, so this may not be a huge blow, but it still may have made it harder to justify the premium for some people. We later added the poll to our Verizon Perks follow-up, as that discounted Premium perk also became more expensive, and to our coverage of Google’s AI Pro offering, which suddenly seemed a lot more relevant as a way to soften the blow.<\/p>\n<\/div>\n The results of the survey are below, and may be a bit more nuanced than Google and YouTube expect.<\/p>\n![\"Google](\"https:\/\/www.androidauthority.com\/wp-content\/uploads\/2025\/09\/google_preferred_source_badge_light@2x.png.webp "\\"Google"){kind=icon}
<\/picture>![\"Google](\"https:\/\/www.androidauthority.com\/wp-content\/uploads\/2025\/09\/google_preferred_source_badge_dark@2x.png.webp "\\"Google"){kind=icon}
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