It’s no secret that fashion people live for a good handbag – me included. That’s why Vivarail, the members-only luxury rental service, has become a top destination for those looking to rotate their collection. For a quick overview, different membership levels include access to different levels of bags and jewelery to borrow. This program is prime for those who don’t want to commit to buying a specific designer bag and want to switch it up to diversify their wardrobe. And now, Vivarail is expanding on this format with the launch of the new Privé tier.
Invitation-only membership starts at $800/month and unlocks access to rare and top-tier handbags (think: a Birkin or a Kelly) and jewelry. This is an add-on for long-term, existing members of Vivarail, but non-Vivarail members can certainly apply. Like all subscriptions, you can change your share every 30 days, and also have the opportunity to purchase items with members-only pricing.
(Image credit: Vivarel)
“We created Privé in response to how our members are already connected to luxury today. They’ve always loved the ability to rotate their belongings, but we’ve begun to see a growing interest in the most coveted, hard-to-find pieces. They’re traveling more, dressing up for different moments, and want access to pieces that feel special without the pressure of permanent ownership. Privé is a way to experience luxury at every touchpoint. With the new perks partners, it also brings a more experience-driven layer of membership, expanding how our members travel and spend their time beyond fashion, where Privé partners are launching with ResX and Marriott Bonvoy. Can get a free $1,000/year in RaceX Premium and Marriott Bonvoy credit.
The Vivarail NYC showroom now also features a private closet space for Privé members, where you can explore the collection and enjoy VIP concierge services. Basically, a look at the comments Instagram post announcing the privy That pretty much sums up the fashion crowd’s excitement over the launch – ahem, lots of OMG and fire emojis.
