Luke Littler has applied to trademark his face.
The darts sensation has stepped in to stop AI products using his likeness without his permission.
as big as19, submitted an application to the Intellectual Property Office, a move aimed at preventing any unauthorized use of her face and protecting against any copyright infringement.
He has previously trademarked his “The Nuke” nickname in the United States in an effort to protect his growing brand.
Over the past two years he has won back-to-back World Championships and has become the most marketable man in darts.
His face is already used in a number of merchandise, including dart boards, computer games, and food products.
And their star continues to shine as they won their seventh Premier League night in Dublin on Thursday.
Littler admitted he is “still learning not to react to fans” after silencing his critics with a surprise comeback in the final.
While the biggest jeers of the night were reserved for Northern Ireland’s Josh Rock, whose every throw was criticized as his poor Premier League form continued, Littler also faced the wrath of the crowd.
But Littler, who attacked hecklers following his win over Rob Cross at the PDC World Championships in December, had the last laugh after coming from 5-0 down in the final to beat Welshman Gerwyn Price 6-5.
Having survived the whitewash, Littler celebrated sarcastically and then waved off Price to miss only three match darts at 5–1 down, before the teenager produced a remarkable turnaround.
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“I’ve definitely learned a lot, especially with the fans,” he said at a press conference.
“In the first game against (Stephen) Bunting I didn’t give anything to the fans, I didn’t react and got the job done.
“It was the same in the final when I was 5-0 down, everyone doubted me, I definitely doubted myself but I had a bit of a laugh. I was just having a bit of fun because I knew I had lost.
“I’m still learning not to react to the fans. I didn’t do much then, only for the first stage, and then I can build on it. It’s the same, people want to see new winners but I won again.”
