Posted by Vijaya Kaza, Vice President, Products, Apps and Ecosystems Trust
The mobile ecosystem is always evolving, bringing both new opportunities and new threats. Through these changes, Android and Google Play are committed to ensuring that billions of users can continue to enjoy their apps with confidence and that developer innovation can flourish. Earlier this year, we shared how Android and Google Play ecosystem secure in 2025 By deepening our investments in AI and real-time security. Today, we’re showing you how we This makes it easier and faster than ever for millions of developers to publish secure apps.
Simple ways to build secure apps from scratch
To help you catch potential issues before you submit, we’re integrating insights and new customized guidance built with AI into your publishing journey:
- Catch policy issues while you code With expanded Play Policy Insights in Android Studio, which now provides warnings for common issues like missing login credentials. Later this year, when you choose to connect your Play Developer account directly to Android Studio, you’ll receive tailored information.
- Choose the right SDK with confidence taking advantage of sdk index. Later this year, we’re bringing SDK Insights directly into your development workflow so you can immediately see which SDKs comply with Play policies.
More powerful security for your business and users
With new ways to protect against fraud and abuse, and better tools to protect your users, we’re also making it easier to protect your app’s revenue and reputation.
- Detect security threats and abuses faster With our robust Play Integrity API, which developers trust to perform billions of checks every day to help keep their businesses safe. With significantly lower warm-up latency, you can use these real-time detections across your most speed-critical user journeys like login or payments to catch unauthorized access and risky interactions.
- Simplify how you manage user privacy With easy-to-integrate tools like contact picker and location buttons to give users clear choices. We are also updating our policies to raise the standard of user privacy.
- Future-Proofing App Signature Security Your place. We are adding support for Post-quantum cryptography This year in play is app signing, which will protect your apps and app updates from potential threats with the emergence of quantum computing.
Faster, more predictable app publishing
We know how important it is to maintain a predictable release cycle, so we’re making the publishing process faster and more transparent.
- Avoid unexpected review rejections With our detailed pre-review checks that now identify unnecessary photo permission requests and other common violations before you submit.
- Improve the speed and predictability of your review cycles by using New Release Status API To check if you have release approved and published. we also added a new one way If a review is already in progress, you can block new commitments, so you don’t inadvertently restart your place in the queue.
- Publish your releases even faster When we change our review architecture later this year to enable parallel publishing and faster reviews for your test tracks. You’ll be able to separate your closed, open, and production tracks so that a review on one track doesn’t block updates to another track.
- Track your release history with the submission history log later this year. Built at your request, this feature provides a complete record of every time you send an app or update for review and its status. This makes it easier for your team to coordinate and troubleshoot without digging through multiple menus.
- Manage business changes securely with Account Transfer Facility To help you transfer ownership to new partners, entities or team members (Video). We’ve designed this highly developer-requested feature with security measures in place to protect your business from fraud and account hijacking.
- Get the right policy support when you need it. You’ll see AI-powered recommendations in the coming months directly into your play console Which helps you to solve small problems instantly. For more complex issues, you can create a ticket to connect with our policy experts. We’re also offering more guided support to new developers, including new Sports Academy course, to publish your first app with confidence. Later this year, we will expand this coaching experience to new developers.
Strong security across the ecosystem
Ultimately, we are bringing developer verification Adding another layer of security to the entire Android ecosystem and making it more difficult for malicious actors to spread harm again and again. Starting in September, these protections will be implemented in select countries to help users feel more confident in the apps they download without changing the install experience for most users. We will also update Android Bench to enhance the entire ecosystem’s ability to build and launch secure, high-quality apps using generic AI.
what will happen next
Google Play is committed to helping your business grow while keeping users safe, and we appreciate your continued feedback on tools and programs. Thank you for partnering with us to make Android and Google Play a safe, trusted platform for everyone.
