The 10 Best Colognes a Man Can Wear in 2026, According to the Editors

As someone whose job it is to keep track of beauty trends, I think it’s safe to say that there’s been a lot of buzz around fragrance this year. It feels like everyone is either looking for their next signature scent or heavily investing in expanding their growing perfume or cologne collection. And honestly, I’m here for it.

Even for people who change their clothes on a regular basis, scent plays such a powerful role in identity, mood, and intention. Obviously, I know far more about perfume than cologne, but that’s never stopped me from doing what I can to get intel on what men are shopping for. In fact, I recently joined a group chat with some of my fellow editors to talk about what the men in their lives are wearing these days.