In beauty writing, we like to use a very specific vocabulary of terms – do this often enough and with regularity, and sometimes it’s easy to forget that some terms are not always clearly defined or understood. I think about this a lot around the term “active” or “active ingredients.” Sure, with some context clues, you might be able to understand what this means in relation to skin care – but wouldn’t it be easier to delve into a full explainer, no?
