Edgar Cervantes / Android Authority
TL;DR
- T-Mobile came under criticism for its marketing practices last year, although the National Advertising Division ultimately ruled in favor of its competition.
- T-Mobile attempted to bring its own counter-complaints against Verizon’s marketing practices.
- The NAD has now ruled in Verizon’s favor, determining that Verizon’s promotions did not cross the same threshold as some previously alleged complaints against T-Mobile.
Last year, AT&T and Verizon both went after T-Mobile for alleged false advertising claims regarding how it markets some of its promotions. Ultimately, the neutral national advertising division sided with T-Mobile’s competitors on several issues.
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T-Mobile specifically went after Verizon, as it claimed that its own $25 for 4 lines promotion did not clearly indicate that the promotion was limited to 36-months only. After asking the NAD to adjudicate the issue expeditiously, the division ruled in Verizon’s favor.
The NAD determined that Verizon’s offer did not exceed any threshold because it was not a short-term teaser offer that immediately fades away from customers after a few months. This is because the three-year price guarantee is “consistent with reasonable consumer expectations that wireless rates can adjust over the long term.”
Ultimately, this is just another chapter in the internal carrier wars. What does this mean specifically for customers? Honestly, not much.
Still, the decision is probably a net positive for customers in the long run, as it means T-Mobile has stronger competition than it would have had Verizon been pressured to change its most popular promotion. More competition only leads to better promotions in the long run.
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