zara larson stars in Desigual’s “Life is a Beach” summer 2026 campaign, and the whole thing feels like a fever dream of the best beach day of your life. Photographed amidst golden dunes, stormy rain showers, foaming waves and open skies, every corner of summer is captured at once.
Desigual Life is a Beach 2026 campaign
While captioning the campaign, Zara goes through it all as if she owns every background. Clothes match the energy. “Life’s a Beach” and “Son’s Favorite Star” printed rhinestones covered baby tees, along with a ruched floral mini, a sequin-strewn slip dress and a mirror-disc skirt that caught the light from every angle.
It’s maximalist in the best way, because everything is glamorous and somewhat over the top. Gold chain hip jewellery, oversized statement earrings and studded hair clips take the look even further into fantasy territory.
The campaign sounds like a pop song dressed up because it is big, bright and can be felt from a distance. Zara, which recently graced the pages of v magazineBrings the same star power here, and it lands on the ground.
