Samsung’s standard Galaxy S26 is suddenly its hottest phone

It looks like Samsung is aggressively shifting its production gears into April, as demand for the Galaxy S26 series is reportedly exceeding previous estimates.

a report from ZDNet Korea says Samsung is raising its monthly production target to 3 million units, up 25% from its original plan of 2.4 million.

Although the Ultra models usually get the most attention, Samsung is reported to have increased production of the base Galaxy S26 by 500,000 units just for April. The company had originally planned to make 800,000 standard models, but now that number is up to 1.3 million.

At the same time, Samsung has reduced the production of Galaxy S26 Plus by 100,000 units.

Meanwhile, the Galaxy S26 Ultra remains the most popular model, accounting for 60% to 70% of the demand for the S26 series. Samsung increased production of the Ultra by 200,000 units, so total April production is now 1.5 million. In other words, two out of every three S26 phones made are Ultras.

What is the reason for this unusual division? First, the base S26 attracts buyers who want top performance without paying a higher price or getting a larger screen. Second, the Ultra offers a unique privacy display feature that blurs the screen from the edge but remains clear when viewed straight on. This is the first time Samsung has incorporated this privacy technology directly into the screen.

However, there is a downside to this success. Samsung has reportedly cut production of its budget A-series phones. The Galaxy A57 count dropped from 1.8 million to 1.6 million units and the A17 count dropped from 4.4 million to 3.9 million. High memory chip prices are clearly making it difficult to keep these low-cost devices affordable.