Apple’s new CEO John Ternes will have to grapple with many issues when he takes charge of the company in September. But undoubtedly, the biggest challenge Turnus will have to tackle immediately is AI.
Apple announced on Monday that Cook will step down as CEO after 15 years. Cook led Apple through years of major changes major product decline Which are now part of the daily fabric of our digital lives. Now, as a new Apple era is about to begin, there will be a lot of pressure on the 50-year-old executive to overhaul the company’s AI strategy or change gears. But I hope Turnus doesn’t stray too far from Cook’s playbook. To Brief comedian Chris FlemingIf they resist, there is something waiting for them in God.
In 2026, every tech company is now an AI company, and Apple is viewed by tech enthusiasts and analysts as failing, lagging behind. There is already some AI in Apple’s products: basic devices, like proofreading and rewritingAnd slightly more advanced AI photo editing tools and visual intelligence. This is nothing compared to this Galaxy AI And Gemini Devices that Samsung and Google have flooded their smartphones with. Apple’s biggest AI swing, the promised “Smart Siri,” has been repeatedly delayed and is now dead. By the end of 2026.
Apple has announced that John Ternes, seen at the NYC event, will succeed Tim Cook as CEO in March 2026.
The relative lack of AI in Apple’s iOS and MacOS is actually its secret weapon. Those who want to use AI can do so in apps, with rumors circulating that Apple is going to open its doors to partnering with many AI chatbots for Siri. And these AI programs can run smoothly, thanks to Apple’s own M chips. Good hardware, as we know looking at nvidiaThis is essential to succeed in the AI age. except AI Out with your iPhone 17 sales pitch It was refreshing and welcoming.
For those of us who want to write our own emails or who do not want to be influenced by AI every time we use our devices, we can do so peacefully. There’s no shining a light on offering AI assistance we didn’t ask for.
A CNET survey found that AI is not a prime motivator For people to upgrade their phones. The technology is becoming increasingly controversial, with concerns swirling around job security, environmental impact and this How it was created and its validity. Data centers, which are needed to run AI, are also causing alarm In communities across the country. If Apple continues to lag behind in the AI race, it won’t have to worry about engaging in costly plans to build out the AI infrastructure it already has in consumer hardware.
Each of Apple’s previous CEOs has brought something unique to the table. Steve Jobs was a visionary creator. Tim Cook’s background was industrial, which changed the way the company manufactured its products overseas. Turnus’s most recent role was to manage hardware engineering. The fact that Apple’s board chose a hardware person, not a software one, is promising. Maybe Turnus will investigate some kind of construction physical aiBut I don’t know that I can see Apple taking the leap into creating AI-powered robots. AI-powered smart glasses However, that seems more likely.
There is no doubt that Ternes will make a lasting impact on the renowned tech company during his tenure as CEO. I can only hope that this AI is not affected by hallucinations.
