This is the end of the road for this extraordinary Google TV box brand

There are plenty of Google TV box brands out there, but Thomson has stood out as one of the more notable entrants in recent years. Unfortunately, there is some very bad news for the brand.

AV Caesar Streamview, which offers TVs and streaming boxes under the Thomson brand, is reported to have filed for bankruptcy earlier this month. We were able to confirm the filing through Austria Alpine Creditors AssociationWhich shows that Streamview had debt of €36.6 million (~$).

“The applicant primarily attributes its bankruptcy to the collapse of its cooperation with its main Chinese supplier and financing partner,” read an excerpt from the association’s post. It said talks with the potential investor broke down and there were no plans to continue the business.

An emerging brand outside North America

Still, it’s a big drop for the TV box landscape. Streamview initially sold Nokia-branded TVs and TV boxes before switching to Thompson in 2024. Thomson-branded Google TV streaming sticks and boxes are widely available in Europe, covering a variety of price points. The company also released a rebadged version of the Walmart ONN 4K Pro Box, naming it the Thomson Streaming Box Plus 270. Are you missing Chromecast with the Google TV form factor? Then Streamview also released the Thomson Go Cast gadgets (seen below), which feature a similar design to Google’s streaming dongle.

The company was also preparing to launch the Streaming Box 260 Pro as a potential Google TV streamer rival. The device has an Amlogic 905X5M-B processor, 4GB RAM, 64GB storage, and two USB-A ports. Unfortunately, Streamview’s bankruptcy means we don’t have much hope that this machine will see the light of day.

We have sought comment from Established Inc., owner of the Thomson brand, regarding Streamview’s bankruptcy filing. This news comes just weeks after Established Inc. and Streamview announced the renewal of the Thomson brand licensing deal until 2040.