In 2015, before Peter Attia was an influential longevity guru endorsed by Oprah Winfrey, Gwyneth Paltrow, and Hugh Jackman, he was a little-known doctor raising money for the Nutrition Science Initiative, or NUSI, a nonprofit he co-founded. Attia’s mission was to find out whether obesity was caused by eating too many calories in general or carbohydrates in particular. Although Attia was responsible for raising money at NUSI, it was one of the few things in which he was not more successful than the initial money the group received, according to people familiar with the matter who spoke on condition of anonymity to discuss non-public information. Unlike his 26-mile ultramarathon swim or the fasting regimen he adopted in those days, writing big checks from people couldn’t be adapted.
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