mcqueen Drops a spring-summer 2026 campaign that looks like it was pulled from another world entirely. The photographs taken by Harley Weir of a sunburnt area of dusty earth and bare, twisted branches are full of energy.
The actors are as charming as the visuals. Caroline Polachek, Amy Taylor of Amyl and the Sniffers, Celeste, Alex Kansani and Sora Choi bring something completely of their own to each frame. The set design by Academy Award winner Shona Heath gives the whole thing an almost mythical atmosphere.
McQueen Spring/Summer 2026 campaign
This feeling is intentional as creative director Seán McGirr anchors the collection in folk horror, drawing directly from Robin Hardy’s 1973 cult film. the Wicker Man. The result is a wardrobe built on dramatic tension.
A cream lace-up corset dress with a thigh-high slit. Blood-red ruffled skirt with sleek black leather bag. A gold-embroidered drummer jacket worn with a swooping bird of prey, the entire look styled by Camille Bidault-Waddington.
McGirr sees that quality as central to the McQueen woman: someone carefree yet edgy, independent yet completely in control.
