14 Buzzy LA Brands Worth Adding to Your Wardrobe

I was shopping online one day when I noticed a pattern: Many of the brands I was browsing were based in Los Angeles. It started with Gil, Brooke Callahan, and Charlie Beads, which made me think of Gil Rodriguez and Campbell & Kramer, and then new-to-me labels like Kai Intimates, Horse, and Rue Sophie. From there, I started thinking about other L.A. lines I’ve known about for years, like Claire V., Donny, Lew, Lacet, NIA, and The Line By K.

I love brand discovery, and LA has become one of my favorite places for it, especially through local boutiques like Mamoun and Scout, as well as the micro influencers who live there on TikTok. If you like a casual but streamlined style, the clothes consistently look effortless and flattering. It reflects the way I live there: relaxing in the sun and with a wardrobe tailored for eternal spring.