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    6 Sunglasses Brands Gen Z Will Be Wearing in 2026

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    6 Sunglasses Brands Gen Z Will Be Wearing in 2026

    Gen Zers know what trends are coming, and they especially know which brands to buy. I’m always on the lookout for fresh, fun, and cool brands, and lately, I’ve been on the hunt for a new pair of cute sunglasses. While searching from site to site, I realized that there are a lot of emerging and established brands coming up that are dedicated to creating high-quality and stylish eyewear.

    The brands I study are known for their unique aesthetics and exciting approach to design. Sunglasses have always been a way for me to express my personal style, even if my outfits are basic and plain, and I’m sharing my top picks with you. Dress up your outfit by shopping these standout sunglasses brands loved by Gen Zers.

    bonnie clyde

    Founder John Yuan launched Bonnie Clyde in 2016. The company was operating out of a converted movie theater downtown. Los Angeles, and since then, it has branched out with brick-and-mortar stores, including a new location in New York. These frames are stylish and modern with a classic twist that is undeniably attractive. I’ve already purchased a few pairs of the optical options, and now that I know the brand makes sunglasses, I’ve added a few to my wish list.

    Chimi

    Chimi’s co-founders, Daniel Djurdjevic and Charlie Lindstrom, have their fingers on the pulse. From great marketing that involves tons of tastemakers and artists, to the unique design code, Chimi is a brand Gen Z is obsessed. Girls like Lila Moss have been seen wearing it, and rising superstars like Precious Renee Tucker have been featured in its campaigns. As a Gen Zer myself, I just know this brand will soon become a mainstream favorite.

    A woman wearing brown bug-eyed glasses

    Buy Chimi Sunglasses

    heaven hehem

    Launched in 2022 by hottie influencer Pia Mains, Los Angeles-based brand Heaven Mayhem has grown in popularity. Mains’ goal was to create a brand composed of pieces that make a statement. While the brand designs a variety of accessories, its sunglasses are on my radar. Each frame is classic, sleek and easy to apply to your daily outfits. I already have a few pairs, I know they’ll be in my rotation soon.

    A woman wearing brown sunglasses and a brown suede jacket

    (Image credit: @heavenmayhem_)

    Buy Heaven Hehem Sunglasses

    Miu Miu

    Miu Miu is a Gen Z fan favorite. We were all crazy about that oval frame pair that went viral last year. It was an intergenerational phenomenon between Millennials and Gen Zers – I love an overlap. Miu Miu has joined the ranks of luxury brands that Gen Zers are ready to cash in on. From its clothing designs to its sunglasses, it’s clear that the luxury label is all about keeping up with cultural shifts and, most importantly, creating them, a strategy that Gen Zers will always love.

    A woman wearing a cream barn jacket and Miu Miu sunglasses

    buy miu miu sunglasses

    jimmy fairley

    French brand Jimmy Fairlie is bringing the beauty of Paris to America, a Jimmy Fairlie flagship recently opened in SoHo, NYC, and the lines were packed with Gen Z fashionistas. Every weekend since its opening, I’ve seen young crowds, and after investigating further for myself, the brand’s designs guarantee long lines filled with stylish people. These sunglasses are very Parisian and chic, which is a big hit with Gen Zers these days as Euro summer is coming soon.