Hailey Bieber just claimed that a bra is the perfect outfit. Victoria’s Secret’s It Girl Dressing 2026 campaign puts Bieber at the center of a summer wardrobe built around intimate clothing worn to main events.
Victoria’s Secret It Girl Dressing 2026 campaign
The photographs, captured by Zoë Grossman, are warm and leisurely. Bieber goes through six Victoria’s Secret styles, and stylist Gabriella Karefa-Johnson works to make each one feel intentional.
There’s a gray cotton exploded logo bra worn with a soft skirt, a black push-up wireless bandeau under a leather jacket, and a leopard top with low-rise denim shorts. Y2K references are present, but they are based on Hailey’s modern style.
Victoria’s Secret Edit It also includes the Sheer Reveal Unlined Modern Bralette, cotton short-sleeve bralette crop top and the VSX Elevate Triangle Plunge Front-Close Sports Bra. The proposition in all six is the same: that the line between lingerie and dressing up no longer matters.
One summer, two completely different campaigns, one face. See how Hailey Bieber performs next time for Mango Summer 2026.
