Allegiance Gold is one of the largest and most trusted physical precious metals dealers in the country, offering investors a highly transparent platform to protect their assets from inflation and market volatility. Inc. of America’s fastest growing private companies. A multi-year honoree on the 5000 list, Allegiance Gold combines national scale with an intensely personal approach to help investors access physical gold, silver, platinum and palladium.
overview
Allegiance Gold was built on lessons that its co-founders Alex Abkarian and Mark Naaman learned before entering the business. Both grew up in Beirut during Lebanon’s civil war, where economic instability made physical gold a household reality rather than an investment principle. When the 2008 financial crisis hit and both of their families saw their retirement accounts wiped out almost overnight, the experience was not abstract. The combination of a cultural understanding of what gold does in a crisis and frontline knowledge of what happens to a portfolio without it led him to launch Elegance Gold in 2017. Their objective was to build a precious metals dealer that treated customers the way they wanted someone to treat their parents – built around the same obligation: to provide the best possible value through transparent pricing, knowledgeable guidance and a level of service that inspires investors to come back and refer others. The name says it all: customer loyalty, backed by gold-standard service. Mission has since grown to become one of the nation’s largest national physical precious metals dealerships, ranked among America’s fastest-growing private companies by Multi-Year Inc. 5000 is recognized as an honour.
The metals offered by Elegance Gold undergo rigorous scrutiny, as they are exclusively sourced from authorized wholesale dealers and sovereign mints to meet strict investment-grade criteria. The company uses a “three-legged stool” approach to help clients build precious metals portfolios. The first step is metal allocation: determining the right mix of gold, silver, platinum and palladium based on the individual’s objectives. The second is product selection: choosing between sovereign and private mint coins, bullion rounds and bars, paying attention to premium, purity and dealer reportability. The third is mint diversification: spreading holdings across recognized mints to preserve liquidity and maximize exit flexibility when the client eventually needs to sell.
The company’s investor education strategy focuses on building long-term client relationships through transparency and accessible market insights. Rather than focusing on transactional sales, the company emphasizes ongoing guidance designed to help investors better understand the role of physical precious metals within a diversified portfolio. Through educational resources such as articles, executive interviews, weekly radio shows and CEO Mark Naaman’s recent book, The Perfect Fit, Allegiance Gold aims to provide investors with practical information on transitioning from traditional paper assets to physical holdings. The company believes this education-first approach supports customer confidence, encourages informed decision making and contributes to long-term relationship development and referrals.
This commitment to customer-first service is supported by an unusual structural decision: Allegiance Gold compensates the majority of its sales team on salary with limited commissions. The intent is to keep each client consultation based on education and long-term fit – not on transaction volume.
Company Highlights
- Excellent Industry Rating: An A+ rating with zero complaints by the Better Business Bureau, 4.9 stars on Trustpilot, and a AAA rating by the Business Consumer Alliance – maintaining a perfect record across the industry’s most trusted third-party benchmarks since its inception in 2017.
- Liquidity First Approach: Sells investment-grade bullion products sourced from sovereign and recognized private mints, intentionally avoiding numismatic coins to provide the highest level of liquid buybacks.
- Spontaneous IRA Transfer: Offers a three-step process to convert an investor’s existing IRA, 401(k), 403(b), 457, or TSP plans to a Self-Directed Gold IRA.
- Transparent pricing and information: Offers real-time price quotes through its platform, backed by education-focused and long-term relationships with customers.
Major Services
Direct purchase and physical delivery
Allegiance Gold enables individuals to make direct purchases of physical bullion precious metals. The company allows its customers to select from a diverse range of products made of gold, silver, platinum and palladium through its secure website or face-to-face consultation. Before delivery, each order must go through an independent auditing and verification process. All deliveries will be fully insured, and require an adult signature. All orders may be recalled or redirected by the Company to fit the customer’s schedule for further safety.
Gold IRA and Retirement Rollover
Allegiance Gold is an expert in transferring regular investment retirement accounts to precious metals IRAs while maintaining the tax treatment of existing accounts. Its services include opening a self-directed IRA account with a licensed custodian, transferring funds to the account, and purchasing precious metals. Once acquired, the metals will be stored in approved and highly secure depositories with the added benefit of online tracking for customers. The company also offers easy redemption for customers who have reached retirement age. Allegiant Gold partners with the most respected self-directed IRA custodians and the largest national depository storage facilities in the country.
management team
Mark Naaman – Co-Founder and CEO
Mark Naaman has over 20 years of experience in the financial services and accounting sectors. A licensed tax professional and Intuit ProAdvisor, he also leads MBA financial and accounting solutions. He previously held senior positions in credit management and tax strategy at several top-tier organizations, including Wells Fargo Financial, ACS-The Walt Disney Company, Universal Music, and Jakks Pacific. He is also the author of The Perfect Fit, a guide that exposes the cracks in the modern financial system and makes physical gold the basis for lasting wealth security.
Alex Abkaryan – Co-Founder and COO
Alex Abkarian, who began his career at Smith Barney, has two decades of expertise in investment banking and wealth management. During his 12-year career as a banker, he financed $1 billion for publicly traded companies, private equity firms, venture-backed enterprises, small to medium-sized businesses, and various real estate projects. Abkaryan is the host of the weekly Elegance Gold Show with clear, up-to-date insights on the economy, markets and physical gold and silver investing to cut through the noise from Wall Street and government misdirection.
