GUESS has revived one of its most iconic collections with a Marilyn Monroe Capsule Collection that feels equal parts vintage fantasy and modern power. The lineup celebrates glamour, confidence and that unmistakable Hollywood sparkle.
Guess x Marilyn Monroe Capsule Collection
The motivation is clear. Vintage 1950s cinema, silver-screen drama and Marilyn’s iconic femininity shape each look. But these designs are made for today rather than being a dress. The collection reimagines the classic Merlin 3-Zip jean with a new fit, while featuring halter dresses, bustier tops, cropped jackets and capri pants that hug and move the body.
The images channel that classic retro look effortlessly. Filmed in high-contrast black and white, they echo old Hollywood but feel playful and sharp. Polka dots, curve-loving silhouettes and confident poses create a mood that is flirty, strong and a little rebellious.
It also has a softer side, with sunlit streets and gingham sets that feel cozy and warm. Marilyn prints, graphic tees and denim jackets with cherry motifs add a fun twist. Each piece feels simple yet stylish.
Paul Marciano, GUESS?, Inc. “Marilyn’s authenticity made her an icon of American womanhood,” says the co-founder and chief creative officer of . “His style was an expression of his identity.”
Are you craving more denim with attitude? Step into the new season with Chiara Ferragni starring in the Guess Spring 2026 campaign.
