Furla’s The Italian fashion brand is launching a spring-summer 2026 campaign Last summer in Ostuni. It’s a cinematic tale set against the white walls and blazing blue skies of southern Italy. It looks like a miniature movie, you wish you could step into it.
Furla Spring/Summer 2026 Campaign
Developed with a former Netflix story editor, this concept turns the tired “will they, won’t they” trope completely on its head. Instead of romantic tension, it depends on friendship, self-discovery, and the quiet courage to choose a smaller, more honest dream instead of the one you thought you wanted.
Photographer and director Tom Craig captures model Lia in a series of sun-drenched, free-spirited images that feel effortlessly vibrant. Hair blowing in the sea breeze, head tilted back while laughing. The whole thing radiates joy without taking too much effort.
Stylist Alessia Vannini dressed her in soft summer palettes that allowed the bag to shine. A cobalt blue structured top-handle, a striking yellow shoulder bag, a terracotta circle crossbody, and a punch of citrus stand out in the shots.
