OpenAI plans to merge the ChatGPT app, the Codex coding platform, and its browser into a single desktop “superapp”. The move aims to simplify the user experience and reduce friction caused by using multiple fragmented platforms. However, executives believe this will streamline resources, helping the company maintain its quality levels and grow faster than competitors like Anthropic. Greg Brockman will temporarily oversee the product overhaul and the organizational changes needed to accomplish it as president.
On the other hand, Fidzi Simo will lead the sales team to prepare the market launch of the new integrated application. In this regard, Simo told employees in an internal memo:
“We realized we were spreading our efforts across too many apps and stacks, and we needed to simplify our efforts.”
“That fragmentation is slowing us down and making it harder to achieve the quality level we want.”
According to executives, the primary hope is that bringing the company’s tools under one app will streamline resources as OpenAI looks to counter growing competition from rival Anthropic. An internal note from Simo acknowledged that spreading efforts across too many different apps and stacks was slowing the company down.
Earlier this year, OpenAI launched a native application of its Codex coding tool as it moved to strengthen its presence in the AI market. Nonetheless, this change follows the previous release of a desktop tool, which OpenAI is now adding back into the main ecosystem to strengthen its AI code-generation footprint.
