Reducing sugar cravings does not reduce cravings or improve health, and we are stuck with a false myth that controlling sugar cravings can help reduce other cravings and improve overall health.
Researchers from Britain’s Bournemouth University conducted a research study which shows that eating less sweet food does not reduce people’s craving for it.
The new study involved a trial of 180 participants who were divided into three groups.
One group consumed foods with high sweet taste, another group consumed a diet with low sweetness, and the third group had moderate levels.
Over six months, participants who increased or decreased their intake of sweet foods showed similar results across all health measures, and the sweetness in their diets came from a mix of sugar, naturally sweet foods, and low-calorie sweeteners.
The study found no significant differences in markers associated with heart disease or diabetes.
Many people also returned to their old eating habits with time.
Based on these results, the researchers suggest that public health strategies focused on reducing sugary foods may need to be modified when addressing overweight and obesity.
Researchers say it’s time to rethink guidelines that focus on reducing sweeteners rather than reducing sugar and calories
“It’s not about eating less sugary foods to reduce obesity levels,” Professor Appleton said. “Health concerns related to sugar consumption.”
Some fast-food items may not taste sweet but may contain high levels of sugar. Similarly, many naturally sweet products such as fresh fruits and dairy products may provide health benefits.
They concluded, “Public advice therefore needs to focus on how people can reduce the amount of sugar and energy-dense foods they consume.”
Additionally, the research findings were published in the American Journal of Clinical Nutrition.
