you are welcome second LifeA podcast highlights successful women who have made big career changes—and mastered the art of fearlessly pivoting. Hosted by Hillary Kerr, co-founder and chief content officer of Who What Wear, each episode gives you a direct line to women who are game changers in their field. agree second Life But apple podcasts, spotifyOr wherever you get your podcasts to stay tuned.
If you’re involved in the skin care industry, chances are you’ve not only heard of Cocokind, but it’s also about you. Bathroom Shelf. For Priscilla TsaiFounder and CEO of CocoKind, being a conscious skincare brand that is plant-powered, sustainable, affordable and cruelty-free in the modern era of skincare was essential to the creation of the brand.
Before she was at the helm of CocoKind and a major thought-leader in the skin care industry, Tsai initially pursued a career in finance. After graduating from the Wharton School with a degree in finance and accounting, he got a position on Wall Street at JPMorgan. While excelling in the demanding world of finance, she quietly began developing her skin care vision. In 2014, Tsai took a significant leap of faith, and left her steady corporate job to focus full-time on CocoKind.
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The journey of creating Cocokind actually began when Tsai was a teenager, as she struggled with hormonal problems Pimple. Frustrated by the lack of effective, gentle solutions, she decided to create the products she wished existed when she was struggling, which eventually became Cocokind.
From the beginning, Tsai built CocoKind as a community-first business. They leveraged social media to connect directly with customers, share transparent stories, and listen to real skin concerns. This authentic approach helped them cultivate a loyal and engaged customer base that felt truly supported, rather than targeted by traditional marketing. The brand’s retail breakthrough came in 2019 when Target began stocking CocoKind products in its stores. Three years later, in 2022, Ulta Beauty also welcomed the brand. Today, CocoKind is available at every Target and Ulta location nationwide, as well as Whole Foods.
What really sets Cocokind apart under Tsai’s leadership is its “anti-aspirational” philosophy. Rather than promoting unattainable beauty standards or heavily filtered ideals, Tsai focuses on helping people feel confident and comfortable in their skin.
Listen to the latest episode of second Life To hear how Tsai has created effective products and a brand that empowers all skin types.
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