Eugenie Trochu is Who What Wear editor in residence known for her transformative work vogue france and that Substack NewsletterWhere she documents and shares her simple approach towards new trends, fashion and style and other ideas. She is also working on her upcoming first book that explores fashion as a site of memory, projection, and reinvention.
Embracing bohemian chic today means managing to look like an independent woman who can fly to Marrakesh, while still wearing her favorite jeans very seriously and answering her emails.
In the south of France, spring always gives me slightly dangerous style ideas. Dangerous in the sense that I could easily wake up one morning wanting to be another woman. A woman who walks barefoot on terracotta terraces, who wears bracelets up to her elbows, and who knows where to buy saffron in bulk.
This year, the passion is clear: bohemian. But not the “celebration sponsored by a ginger-beer brand” version. Nor the mysterious young girl who is picking daisies for her Instagram stories. More of a silhouette somewhere between Talitha Getty – aristocrat who clearly made some very bad decisions, but with trepidation – and Frankie in Grace and Frankie, implying a woman who’s figured it all out and just doesn’t care anymore.
In short, an adult type of bohemian. This is an important detail. Because there’s a whole gray zone in the ideological sludge between the Woodstock hippie smoking couples and the girl in a white dress who looks like a wedding centerpiece. An area where you can crave flowing fabrics, a little girly embroidery, tinkling jewelery – while still keeping a straight-leg jean and a slightly saucy look. I also think that this desire comes from the moment we live in. We spend our days staying efficient, connected, organized, geolocated. So wearing a slightly looser blouse becomes almost a philosophical gesture. One way to say it: I will continue to respond to my emails, but in a way that has substance.
The return of this aesthetic is no coincidence. In Chloé, Chemena Kamali very intelligently re-energized the spirit of Gaby Aghion, the idea that clothes should be infused with real life, not rigidify it. The result: photographs that are fluid, sensual, a little unruly. You’d think these girls could miss a train, fall in love, or move cities without changing outfits.
Personally, I refuse the whole look. Total Bohemian always makes me feel like I’ve been cast in a silent remake of Lawrence of Arabia. So I mix it. This is where it gets interesting. An ethnic blouse with almost boring jeans. Orange striped boho trousers with another almost boring white t-shirt. A tasselled dress with a vintage denim jacket. Jewelry that tells the story of the entire life of the vagabonds of Paris.
This kind of agreement reassures me. Like I can be a little crazy while still being a person who knows where the car keys are. After all, getting dressed is always a compromise with yourself. You imagine that in March you will become an independent woman and who will have to drop off your child somewhere at 8:52. Between the desire to go to Rajasthan and the reality of zoom meeting
Shop My Top Bohemian-Chic Picks for 2026
Gisou by Negin Mirsalehi
honey hair perfume
alemais
Marjorelle Mini Dress
Dries Van Noten
embroidered cropped jacket
Mary Lichtenberg
Evil Eye Green Baby Locket Necklace
Guerlain
Terracotta Light The Sun-Kissed Natural Healthy Glow Powder
etero
Calispera Small Embroidered Bag
Alanui
Echoes of Island Cardigan
chloe
elle oversized sunglasses
kujten
coffee crochet dress
Mother
Peasant Poet Embroidered Cotton-Voile Shirt
Hermes
Plein Air Luminous Matte Skincare Foundation
form rio active
Orange Farm Rio Jelly Clog
Cortana
Silva Knit Cardigan
isabel marant
mother big bag
etero
Frilled Embroidered Tweed Vest
anni lou
Eldorado Spritz Bracelet
Memorandum of understanding
Lo Bio Sabot Two-Buckle
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