What you need to know
- Google launches Isai Blue edition of Google Pixel 10a only for Japan.
- Created with heraldry, the design focuses on “individuality” with a deep navy finish and a meaningful cultural angle.
- It’s priced at ¥94,900 (~$593), matching the standard 256GB model, with pre-orders going live and shipping starting on May 20th.
Google is giving the Pixel 10a a new look, but only in one specific area. The company has just announced a special edition called Isai Blue, but it’s a Japan-only release created through an art partnership.
It’s not just the color of the phone that’s different. The software is designed to be matched with nine exclusive wallpapers from HeraldBoni artists such as Midori Kudo and Kaoru Iega. When you use these wallpapers, the app icons automatically change to fit the colors of the artwork.
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This is the first time that a pixel color has a Japanese name. Google They say The goal is to celebrate “diverse personalities” (machine-translated).
deep software integration
There’s more to this phone than just a blue backplate. Google is deeply committed to collaboration. Isai Blue Pixel 10a comes with special The content features you. Hairbony features nine wallpapers created by artists Shigaku Mizukami, Midori Kudo and Kaoru Iga. When you choose a wallpaper, your app icons change their color to match the artwork.
Inside the box, Google adds a matching blue bumper case. This frame-style cover keeps the back visible so you can see the phone’s finish. There’s also a sticker pack from artist Nozomi Fujita, which includes custom letters and pixel-themed designs. The packaging includes Midori Kudo’s artwork on the sleeve.
The Isai Blue Pixel 10a is available in one version: 8GB RAM and 256GB storage for ¥94,900, which is about $593. This matches the price of the standard 256GB model in other colors. Pre-orders are open now and shipping will begin on May 20th.
For everyone outside Japan, only the usual four colors are available. Google hasn’t mentioned any plans to release Isai Blue elsewhere, so it’s unlikely to happen. Japanese Pixel fans can purchase this version until it runs out, as Google says it’s a limited edition.
Android Central’s Tech
I understand the idea of ”celebrating individuality” and this art is really impressive. Nevertheless, it’s still a classic case of FOMO. After seeing Google offer regional exclusives for years, it seems a bit unfair that Isai Blue’s “unique personality” is exclusive to one region only. We finally found the Tensor G4-powered 10a at a good price, but the best design in years is only available if you go to Tokyo.
