Meghan Markle has finally taken some big steps towards the future of her brand and one expert believes it’ll be a huge catalyst that answers her most burning questions yet.
This expert in question is Ms. Kelly Cornelius, and speaking about the PR implications she noted how many questions can be answered. Page Six.
In his view, “Meghan Markle filing a trademark for her As Ever lifestyle brand in Australia seems like a very deliberate move, but it also points to a bigger picture when it comes to how the brand is currently performing in the US.” A photo that warns the brand “may not deliver that level of success”
And if that’s the case, she made sure to note how different the two situations are because she means, “In that context, branching out into a new market starts to feel less like a choice and more like a necessity to avoid brand stagnation.”
However, the move may well prove smart as Australia is “a market where they are already well-known, but perhaps not so scrutinized.” So “launching or introducing the brand to Australia with that kind of high-profile exposure is a smart way to generate interest and momentum.”
In his eyes, “It’s not just about breaking into a new market, it’s also about bringing in new revenue streams and potentially creating an opportunity to attract further investment at a time when it may be needed. In that sense, this expansion feels like a make-or-break moment.”
Will Meghan Markle extend the same as usual?
A representative for the duchess laid out those thoughts in a statement to Us Weekly, claiming, “No decisions have been made about when or where international expansion might take place.”
He also urged the public to “watch this space” as development is in progress regardless of direction.
What are Prince Harry, Meghan Markle going to do in Australia?
For those who don’t know, Meghan recently applied for the trademark ahead of her trip Down Under for her Australian wellness retreat at the InterContinental Coogee Beach, which costs $2,699 per person for the standard package and $3,199 per person for the full VIP experience.
While Meghan’s retreat is being organized by Jackie ‘O’ Henderson and her manager Gemma O’Neill, Prince Harry will be speaking at the InterAge Psychosocial Safety Summit in Melbourne, with a gap of a few days.
