Meta is on its way to creating a photorealistic, AI-powered digital twin of Mark Zuckerberg to interact with employees, signaling a major change in the company’s internal operations.
The project, based on an investment of $1.6 trillion, aims to develop a 3D version of its CEO that can give feedback and engage in real-time conversations, according to a source familiar with the matter.
As reported financial TimesThe Meta chief is personally overseeing the development, testing, and training of his AI clone.
According to sources, the digital counterpart is being trained on Mark Zuckerberg’s mannerisms, such as how he speaks and acts, and his publicly available statements.
Additionally, Zuckerberg’s recent thinking on company strategies will be integrated into this clone, making employees more comfortable and connected to their AI counterpart.
This character of Zuckerberg is being created by training a model on the CEO’s vocal patterns and physical likeness.
This new project is still in its initial stages. It’s separate from another project Mark Zuckerberg is working on: a “CEO agent” designed to help him in his job by doing things like quickly finding information. wall street journal were the first to report on that “CEO agent” idea.
CEO Agent aims to speed up the pace of work, help in decision making and make coordination easy and seamless by removing layers from the organizational structure.
The development of AI characters is part of Meta’s multibillion-dollar campaign to develop “personal intelligence”, which aims to compete with tech rivals including Google, Microsoft and OpenAI.
Earlier this week, Meta unveiled Muse Spark, a cutting-edge AI model equipped with advanced capabilities designed for use in areas such as visual understanding and health reasoning.
If this project proves successful, the technology could eventually be introduced to content creators and influencers, allowing them to boost their digital presence through personalized AI clones.
