Burberry has just made summer official. The British actress stars in the brand’s High Summer 2026 campaign simone ashleyShot by photographer Ryan McGinley in the sun-drenched setting of a classic British lido.
The concept evokes deep nostalgia, celebrating the open-air pool culture that comes to life across the UK every summer. Ashley carried the campaign with glamor and ease, wearing Burberry bikinis and coverups poolside, each look based on the collection’s signature palette of sand beige.
Burberry High Summer 2026 Campaign
Models Alva Claire and Sacha Quenby hang out with the cast alongside a crew of synchronized swimmers and divers, making the whole thing feel more like a summer afternoon than a fashion shoot.
The Margate raffia tote, hand-woven in Madagascar, appears as the bag of the season. Wraparound sunglasses and a cream trench coat thrown over check shorts seal the poolside look.
Creative director Daniel Lee put it simply: “A lido holds a special kind of nostalgia for Britons. We wanted to bring to life a warm summer day spent in and around the water’s edge with friends.” consider it done.
