Edgar Cervantes/Android Authority
TL;DR
- Netflix says its updated mobile app will launch with a vertical video discovery feed in late April.
- The company says the new design reflects its broader entertainment push and changing mobile viewing habits.
- Netflix was already testing TikTok-style feeds last year, so this looks similar to a broader rollout.
Netflix began testing a TikTok-style feed last year, and now it’s set to become a major part of the mobile app. The company says an updated mobile experience is coming in late April, complete with a vertical video discovery feed.
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Netflix reveals improvements to its app Q1 2026 shareholder letter (via The Verge), saying that the redesign would “better reflect our expanded entertainment offering” and make it easier for members to engage “how and when they want”. The company justifies its move by saying that the lines between entertainment on TV and mobile devices are blurring. Netflix says its new move into video podcasts is already over-indexing on mobile and during daytime viewing, so it clearly sees more room for people to keep browsing on their phones.
This will come as no surprise to many customers. Netflix was already testing a vertical video feed on mobile that lets you swipe through clips of shows and movies, then tap to watch, save or share them. It was also testing a generative AI search tool built on more natural-language signals.
More details about what the updated app will actually look like haven’t been made public yet, but vertical video is clearly the direction of travel for many platforms in 2026. In any case, given the time frame mentioned, we won’t have long to wait to know more.
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