Twenty years is a long time in fashion. But H&M and Stella McCartney have made the wait totally worthwhile with a comeback collection that draws from 25 years of the house’s design history and lands squarely in the present.
Stella McCartney H&M Collection Campaign
Shot in London by photographer Sam Rock, the campaign stars Renee Rapp, Angelina Kendall and Adwoa Aboah, whose photos feel playful, confident and effortlessly cool, captured in natural light and easy settings.
Clothes tell the whole story. Oversized shirts and casual tailoring sit next to sharp suits and sweeping coats. A dramatic one-shoulder red dress styled with a matching clutch brings cool to the lookbook.
Logo bodysuits, crystal-studded pieces, and easy separates complete a lineup that transitions between day and night in no time. As Stella says, “It’s a true mix of current classics and some of my old favourites.”
look Book
Accessories move loudly and deliberately. Statement bags range from bold red clutches to oversized totes, while the signature Falabella chain appears on straps, handles and jewels.
Chain-detailed loafers complete the look with the kind of detailing that makes everything feel considered. The tagline “&Stella” ties it all together, pointing to the two-decade relationship and continuity of one of fashion’s most beloved partnerships. The entire lookbook is available now, and it’s worth the scroll.
