UFC star Carlos Prates is now 1xBet brand ambassador
Famous Brazilian fighter Carlos Prates and international betting company 1xBet have signed an official partnership agreement. This powerful alliance between a recognized brand and one of the most talented Latin American athletes marks an important event in the world of mixed martial arts and the gambling industry.
Carlos Prates has quickly burst onto the UFC scene and won over fans thanks to his aggressive style and dominant presence in the octagon. The Brazilian fighter likes to attack his opponents with devastating punches and finish them quickly: he has recorded 6 knockouts in 7 welterweight bouts. Prates is the only fighter in UFC history to score four consecutive one-punch finishes. Due to his intimidating reputation and high knockout rate, Carlos earned the nickname The Nightmare.
The mutually beneficial partnership with 1xBet will help Prats develop his personal brand and promote the Latin American school of mixed martial arts around the world.
“It is a great honor for me to represent my home region in the UFC. I feel the support of the people and know that I fight for them as much as I fight for myself. I want to thank 1xBet for their confidence and belief in my ability. There is a lot of work ahead, and we are determined to get to the championship belt.” Carlos Prates said.
Over the years, 1xBet has built a strong international presence in many markets and has gained extensive experience working with top sports organizations and athletes. The partnership with Carlos Prates is not only a step towards developing the MMA direction, but also a reflection of the brand’s global strategy to expand its influence and strengthen its position in key regions. Initiatives like this demonstrate 1xBet’s commitment to staying close to its audience through sports, technology and key ambassador collaborations.
“We see this partnership as a long-term project and one of the key drivers of brand growth in Latin America. We are confident that the combination of our market-leading product, advanced digital audience engagement tools and the strength of Carlos’ personal brand will take 1xBet to a new level in the region.
Our goal is to help Carlos fully realize his potential on the global UFC stage. Latin America deserves new champions and we believe Carlos can become one of them.” said Simon Westbury, strategic advisor at 1xBet.
In the future, 1xBet plans to continue investing in outstanding, successful athletes who inspire millions of fans and take sports entertainment to new heights of emotion and spectacle.
