TL;DR
- Google’s upcoming screenless fitness band may be called “Google Fitbit Air”.
- Its launch may coincide with Google’s rebranding of Fitbit Premium and personal health coach services.
- The NBA’s Stephen Curry has been quietly testing a new fitness band for months.
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according to 9to5GoogleThe upcoming wearable may be called “Google Fitbit Air,” a name that likely points to its lightweight, minimalist design.
The publication also says that Google plans to rebrand Fitbit Premium as “Google Health,” with the new service expected to debut with the Fitbit Air band. Fitbit’s personal health coach, which is currently in public preview, may also be renamed “Google Health Coach” when the new band arrives.
If this comes to fruition, it would suggest that Google is tightening its grip on the Fitbit brand by putting its name front and center on new products. There’s still no word on when the Band will launch, but with Google I/O just a few weeks away, an announcement could be coming soon.
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