Come join us and get a peek behind the scenes of the making of Eden Rock – St. Barths x The Skinny Confidential.
Lauryn has always loved a pop of red, and you can see it from her previous trips to Eden Rock – St. Barths – the clothes, the accessories. A red ice roller and mouth tape were always part of the plan, then this collaboration came about and it was the perfect time to introduce the red collection.
As a fan of all Oetker properties and visiting them over the past 12 years, Laurin particularly fell in love with the Eden Rock – St. Barths branding, especially the stripes. Lauryn also sent our design team photos of branded items from her visit a year ago.
For The Skinny Confidential, partnering with Eden Rock – St. Barths wasn’t just about creating something new. It was about refining what already existed. We care about the same details, the same rituals, the same standards.
Not every partnership has any meaning. It did.
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Integrating the hotel’s signature red and stripes into The Skinny Confidential products and packaging was fluid and harmonious, but done with intention and utmost care. From the distinctive red color to the spacing of the stripes, every single detail was considered.
The collaboration originally consisted of ice rollers and mouth tape, but it deserved a full travel ritual, so a travel pack of face towels was a natural choice to complete the collection.
It was important to embody the ‘feel’ of being in Eden Rock – St. Barths and capture the iconic glamor of the hotel. Once Lauryn defined the campaign vision, the team translated it through packaging, product, and visual execution.
Collection:
ice roller: Refresh + de-puff in minutes
Mouth Tape: Upgrade Your Nighttime Routine
face towels (Travel Pack): Clean, Effortless Skin Care
shop special ice roller, mouth tape And face towels In Eden Rock’s signature summer red.
is available oetkerhotels.com and Eden Rock – at St. Barths Spa and Boutique.
X, The Skinny Confidential Team
