Sunbathing never looked so attractive. Prada’s Summer 2026 campaign begins with a dreamy twist, featuring Bella Hadid and Liu Wen in a world where beaches float above the city.
Inspired by the idea of ”urban beaches”, the campaign plays with contradiction in the most Prada way. The sand meets the horizon. Peace meets chaos. It feels surreal, but also strangely real. Shot by David Sims and shaped by campaign creative director Ferdinando Verderi, the images are clean and clear.
Prada Days of Summer 2026 Campaign
Bella and Liu frolic on soft dunes that seem to sit in the sky. Their poses are relaxed, almost still, allowing the clothes to do the talking. Styling is an easy summer mix prada pieces With great urban look. It features airy white dresses, sleek black slips and oversized shirts worn loose.
Accessories also take center stage, from structured leather handbags to woven totes and sharp red heels that pop against the sand. The atmosphere is calm but a little strange, like a daydream from which you don’t want to wake up.
Want more from the brand? Watch Hunter Schafer take the Prada Spring 2026 campaign with an art-inspired twist.
