photos / adri hamui
runway / Lam
wayboneLabeled by vanessa bonn He is constantly creating a world where clothes don’t just suit, they transform, simply presenting a retro-futuristic manifesto of identity, femininity and. act of becoming.
enter primadonnaA collection that rejects the traditional runway. The presentation unfolded less like a show and more like a fever dream; Intimate, surreal, and just a little dangerous. Think of a high school sleepover with your best friends, a place where identities are tried on, exaggerated, discarded, and reborn.
Vanbon’s message is clear: becoming is not linear. It’s messy, dramatic and intensely personal.
The collection flows through archetypes we all identify with: the romantic, the rebel, the pop star, the cool girl, the artist, but rather than limit them, it blurs them. Lace goes shiny, pastels shimmer with a retro fetishistic edge, and silhouettes flit between vulnerability and control. It’s soft, but never passive. Pretty, but not polite.
There is something cinematic in the way the primadonna walks. Each one feels like a character in the midst of a transformation, torn between who she was and who she’s becoming. It is this intentionality between imagination and embodiment that VANEBON captures so precisely. The moment when a role ceases to be played.
His work has already reached such artists björk, RosaliaAnd Reena Sawayamanwoman Who understand the power of self-creation, like Vanessa Bonn.
With Primadonna, she doesn’t just present a collection. She asks a question:
Who do you become when no one is watching or when everyone is watching?
In the world of Wanbon, the answer is never singular. It’s layered, exaggerated and completely your own.
