Today, Apple unveiled a new Pride Collection Sport Loop for 40mm, 42mm, and 46mm Apple Watches. It is available to order now From the company’s website And you’ll get $49 back. According to Apple’s press release, it will also be available at Apple Stores “starting this week.”
Apple says the band is woven from a rainbow of 11 colors on nylon threads, with an intricate weave that blends one color into another, “creating depth and movement throughout the band”. The design is “joyous and vibrant, showcasing a full spectrum of colors that reflect the unique identities that shape LGBTQ+ communities around the world”.
To complement the new band, the Pride Luminance watch face comes with colors that “dynamically refract to celebrate the vibrancy, spirit and individuality of the LGBTQ+ community”. There are two geometric patterns on the face – radial and vertical. The watch face can be customized with even more colors.

Finally, there’s a new, matching iPhone and iPad wallpaper that “offers a complementary playful and dynamic design” with the same customizable colors.
